If we learned one thing after last Tuesday’s election, it’s that the Republican Party isn’t reaching female voters with its message.
 
That’s why I’m paying close attention to another important vote taking place this week. It won’t get the viewership of the presidential race, but Republican lawmakers in the House are voting on the chairmanship for the House Republican Conference. Rep. Cathy McMorris RodgersCathy McMorris RodgersOvernight Finance: Trump calls for ObamaCare mandate repeal, cuts to top tax rate | Trump to visit Capitol Hill in tax reform push | CBO can't do full score before vote | Bipartisan Senate bill would ease Dodd-Frank rules Overnight Regulation: Bipartisan Senate bill would curb Dodd-Frank rules | Opioid testing rule for transport workers finalized | Google faces state antitrust probe | Dems want investigation into FCC chief Trump to visit Capitol Hill amid tax-reform push MORE (Wash.) — currently the HRC vice chairwoman — is running against Rep. Tom Price (Ga.).
 
McMorris Rodgers released this video today explaining her positions on the bailouts, energy policy, and the hideous War on Women.
 

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While I’ve never advocated for electing a woman simply because she’s a woman, it’s time to at least acknowledge that the GOP is not just a party of older white men. The reality is Republicans have a slate of strong, talented, fiscally conservative female lawmakers who are poised to communicate the message that (to borrow from the title of my book) liberty is no war on women.
 
Unfortunately, the Republican Party lost some key lawmakers last week, namely Rep. Mary Bono Mack (R-Calif.) and Rep. Nan Hayworth (R-N.Y.), and it can’t afford to ignore the remaining female voices that understand and can communicate how progressive policies fail women.
 
Conservatives — and by extension Republicans — shy away from playing gender politics. However, in their effort not to “pander” to women, it seems they’ve forgotten that women make up more than 50 percent of the electorate. While lawmakers don’t need to speak to women about so-called “women’s issues,” they can’t afford to ignore them.
 
Electing McMorris Rodgers to the chairmanship would be a step in the right direction. As she said in an interview with The Hill, “I don’t think it’s about the Republican Party needing to become more moderate. I really believe it’s the Republican Party becoming more modern.”
 
Republicans need to make sure they don’t wait another four years to trot female lawmakers out in front of the cameras. Don’t treat these women as tokens. Treat them as ambassadors to a public that has been systematically miseducated about what the GOP is and what it stands for.
 
The Republican Party is brimming with attractive "minorities" and women whom the media too often ignore: Ted CruzRafael (Ted) Edward CruzDebbie Wasserman Schultz marks 10 years as breast cancer survivor Foreign agent registration is no magical shield against Russian propaganda Let Trump be Trump and he'll sail through 2020 MORE, Marco RubioMarco Antonio RubioRyan pledges 'entitlement reform' in 2018 Richard Gere welcomes lawmakers' words of support for Tibet Dem lawmaker gives McConnell's tax reform op-ed a failing grade MORE, Susana Martinez, Nikki Haley, Kristi Noem and on and on.

They’ve got it. Maybe now it’s time to flaunt it.