The new television ad that was released by Sen. Bernie SandersBernard (Bernie) SandersHeckler yells ‘Mr. President, f--- you’ as Trump arrives at Capitol Veteran New York Dems face upstart challengers Senate passes 6B defense bill MORE's (I-Vt.) campaign, based on Simon and Garfunkel's song "America," is the most brilliant and appropriate campaign ad of the year so far, and may be the most important campaign ad since President Reagan's "Morning in America" ad.

ADVERTISEMENT
The ad perfectly captures the vision and spirit of the Sanders campaign and the mood of an America today that is the stuff of diverse people yearning to come together for common dreams and aspirations, at a time when many voters are hurting and hungering for a better life. The ad brings together music and video behind the Sanders message in a way that is fun to watch and memorable in substance and tone.

In his ad, Sanders, like Simon and Garfunkel in their song, paints a portrait of a people seeking a better and nobler and more hopeful nation. There is a poetry and romance to the ad, as there is a poetry and romance to politics at its best — something we see far too rarely in our politics of negativity, insults and attacks. There is no romance or passion to Hillary ClintonHillary Diane Rodham ClintonLewandowski says 'womp womp' at story of young girl being separated from mother at border Giuliani: FBI asked me about tease of a 'surprise' before election Republicans tear into IG finding on Clinton probe MORE, Sanders's rival for the Democratic nomination, attacking Sanders for supporting single-payer healthcare, which most Democrats support, and becoming the candidate of ObamaCare. There is nothing uplifting when Republican front-runner Donald TrumpDonald John TrumpConservatives express concern over House GOP immigration bill Poll: McSally holds 14-point lead in Arizona GOP Senate primary Trump defends Nielsen amid criticism over family separations MORE campaigns by insulting disabled people and calling women names such as "slobs" and "bimbos." There is a romance, passion, poetry and music to Sanders offering a long list of ways he wants to lift up America and change our politics, bringing it all together in a 60-second ad based on an iconic song with a video that shows Americans looking for America together. 

The "America" ad is one that voters will want to see many times, unlike most political campaign ads, and it projects a message that is positive, uplifting and unifying, which embodies the spirit that we Americans want in our politics and our country.

When you watch the ad, think about it. I bet you will watch it more than once, as I did, and while they will not admit it, the campaigns of other candidates will wish they had thought of it themselves.

Budowsky was an aide to former Sen. Lloyd Bentsen (D-Texas) and former Chief Deputy Majority Whip Bill Alexander (D-Ark.). He holds an LL.M. degree in international financial law from the London School of Economics. Contact him at brentbbi@webtv.net.