Palin must move beyond her shtick

The challenge is not to contrast herself with her potential primary opponents — they've yet to really surface, let alone matter. No, Mrs. Palin's larger quest must come opposite the Great One himself, President Obama. It's a target-rich environment, for sure. Mr. Obama has given every Republican plenty to dismantle and deride.

But Mrs. Palin's "aw, shucks/you betcha" persona sounds more nagging than nationalistic, and she needs to transfer her personal popularity into credible policy initiatives. Otherwise, she'll become just a footnote in the political career of Sen. John McCain (R-Ariz.).


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