The challenge is not to contrast herself with her potential primary opponents — they've yet to really surface, let alone matter. No, Mrs. Palin's larger quest must come opposite the Great One himself, President Obama. It's a target-rich environment, for sure. Mr. Obama has given every Republican plenty to dismantle and deride.
But Mrs. Palin's "aw, shucks/you betcha" persona sounds more nagging than nationalistic, and she needs to transfer her personal popularity into credible policy initiatives. Otherwise, she'll become just a footnote in the political career of Sen. John McCain (R-Ariz.).
Williams can be heard nightly on Sirius/XM Power 169 from 9 to 10 p.m. EST.