Hey, Jeff Jarvis brings to light a job ad:

• Develop a strategy and implementation plan for extending digital engagement across Government

• Work with communication, policy and delivery officials in Government departments to embed digital engagement in the day to day working of Government

• Work with Directors of Communication to ensure that digital media are included in the reporting of reaction to Government policy and initiatives

• Work closely with web teams to ensure that digital communications are making the most effective and efficient use of hardware and software

• Act as head of profession for civil servants working on digital engagement

• Ensure that digital engagement is always a leading part of Government consultation

Sound familiar?