By Keith Laing
The airlines had argued in their lawsuit that the price advertising requirements make the rules for their industry more stringent than any other.
But Tatel said in his opinion that "[S]ince 1984, DOT has required that any advertised price for air transportation disclose the 'entire price to be paid by the customer to the air carrier.'
"Prior to the rulemaking at issue here, DOT allowed airlines to advertise the pre-tax price of tickets provided that the advertisement clearly disclosed the amount of the tax," he said. "But in the challenged rule, DOT, citing consumer confusion, revised its policy to require airlines to state the total, final price. Under this so-called 'Airfare Advertising Rule,' airlines remain free to provide an itemized breakdown (displaying to the customer the amount of the base fare, taxes, and other charges), but they may not display such price components 'prominently' or 'in the same or larger size as the total price.'
The trade association for the airline industry, Airlines for America, said its members would abide by the advertising rules, but disagreed with the judge's conclusion.
“Our members support full transparency, and customers have always known exactly what they were paying for before they bought a ticket," A4A said in written statement. "We continue to believe that this rule enables the government to effectively hide the ball regarding how high airfare taxes are.”
The full court ruling can be read here.