The European Union's delegation to the U.S. sought to raise its profile on Saturday with a Super Bowl-themed tweet.
The tweet features a football player wearing a blue jersey with 12 gold stars, the symbol of the EU. It invites viewers to “get in the game with the EU Ambassador to the US,” João Vale de Almeida, and follow him on Twitter.
The tweet comes as the EU seeks to increase its visibility as it negotiates a trade pact with the U.S. Senate Majority Leader Harry Reid (D-Nev.) delivered a blow to those ambitions this past week when he signaled his opposition to giving President Obama the fast-track authority his trade negotiators need to reach a deal.
Vale de Almeida was sworn in four years ago as head of the EU delegation to the U.S. He had slightly more than 4,000 followers on Twitter as of Saturday afternoon.