The video, using a spin-off of the Geico slogan “So easy a caveman can do it” featured in many of its auto insurance commercials, highlights the website’s new user-friendly format and informative content.  Sounding much like a television ad itself and alluding to Congress’s current approval rating of 11 percent, the video exclaims, “So easy a Congressman can do it!”
A light-hearted video from beginning to end, the video refers back to its source material by featuring a caveman and up-beat sound effects.

The narrator at one point says “it’s fun for the whole family,” adding that the website provides “accountability so real you can taste it.”