Obama campaign starts ‘pinning’ on Pinterest

President Obama’s reelection campaign is now on Pinterest.

The Obama campaign confirmed that they signed up for the service and reserved the page more than a month ago, but hadn’t started pinning and only began publicly promoting the page on Tuesday.

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The page will be run by Obama’s reelection campaign. So far, Obama has “pinned” — meaning shared collections of small images hosted elsewhere — a mix of official campaign material and personal tidbits, such as the official Obama family chili recipe.

The campaign also took the unusual step of pinning original content from other blogs, related to Obama but not created by the campaign, on the official Pinterest page. The strategy is a sure sign that the campaign plans to use the account to interact with supporters and not just promote Obama.

One pin, linking to the Obama Tumblr, is a fan-made CD mix-tape cover for the Obama campaign’s official playlist. The campaign shared the mix on Spotify last month. The mash-up of cross-linked social media demonstrates the campaign’s aggressive social media strategy.

Obama's boards include a board (collection) of Obama merchandise, with photos that redirect to the Obama store. Other boards include "Pet Lovers for Obama" — featuring photos of family dog Bo — photos of Obama volunteers, and a few of the videos the campaign has used to promote healthcare reform legislation.

A handful of local branches of the Obama campaign are pinning as well. Obama is only being followed by about 800 users so far, and is following the boards hosted by Obama for America in Pennsylvania, Iowa and Florida.

The new and fast-growing image-sharing social media site is slowly gaining in political popularity. Mitt Romney’s wife, Ann, joined the site in February, and members of Congress are also trickling onto the service, with Rep. Cathy McMorris Rodgers (R-Wash.) and Sen. Claire McCaskill (D-Mo.) both publicly pinning as well.