House Republicans announced their third annual New Media Challenge last week. The contest offers members a chance to compete against each other to build engagement and gain new followers on Twitter, Facebook and YouTube. Fleming won the last two contests in a row.

The first week of the GOP New Media Challenge began on Monday. The contest runs head-to-head match-ups in brackets and the first week of eliminations is based on the number of new Twitter followers each member gets. Rep. Cathy McMorris RodgersCathy McMorris RodgersBono signs card for Scalise during Capitol Hill visit The Hill's Latina Leaders to Watch GOP leaders launch internal review into leak MORE (R-Wash.), whose office oversees the challenge, released the brackets on her Twitter feed along with the news that 96 House Republicans are participating in the challenge this year, up from last year.