Romney campaign turns 'Amercia' gaffe into clicks with promoted tweet

ADVERTISEMENT
The campaign’s misspelling of America as “Amercia” in a new iPhone app became a trending topic on Twitter Wednesday, where political gaffes in the digital era now tend to run their course through a series of jokes and hashtags.

Particularly popular on Wednesday, in light of Romney supporter Donald Trump’s revitalization of the so-called “birther” conspiracy questioning the birthplace of President Obama, were Twitter questions about whether Romney could prove he was born in “Amercia” if that’s the country where he wants to be president.

Romney spokeswoman Andrea Saul dismissed the error in an appearance on MSNBC Wednesday morning.

“Mistakes happen,” she said. “I don't think any voter cares about a typo at the end of the date. An update has been sent to Apple for approval and it will be updated as soon as that's approved.”

But the campaign didn’t stop there. With the hashtag #Amercia still trending late into the morning, users searching for the word on Twitter now are also seeing a promoted tweet from the GOP nominee’s official Twitter account.

The tweet speaks directly to potential voters and links to the campaign’s latest anti-Obama video, criticizing the president for his support of failed clean-energy company Solyndra.

Twitter’s promoted-tweets tool allows users to pay to promote individual tweets, anchoring them at the top of search results for specific keywords.

The app download page showed an update later in the afternoon.

—This post was updated at 1:02 p.m.