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Amash and the second-place winner, veteran Florida GOP Rep. Vern Buchanan, were both fully committed to the challenge, running a head-to-head competition in the last week of the challenge for the most new Twitter followers, YouTube subscribers and Facebook “likes."

This was the third annual Republican New Media Challenge, a contest designed to encourage social media use, develop best practices, and foster friendly competition among House Republicans. Rep. John FlemingJohn FlemingCoast Guard suspends search for missing Ohio plane Freedom Caucus member to bring up bill on impeaching IRS chief GOP seeks to make it 52 MORE (R-La.) won the first two years in a row, but gracefully bowed out of the competition this year.

Rep. Cathy McMorris RodgersCathy McMorris RodgersThe one Trump pick leaving greens hopeful House, Senate leaders avoid holding town halls Lawmakers fundraise amid rising town hall pressure MORE (R-Wash.), who started the contest and serves as vice chairwoman of the House Republican Conference that oversees it each year, congratulated Amash, Buchanan, and Rep. Lou BarlettaLou BarlettaGOP faces risky decision on ObamaCare vote White House: Steve King now a yes on ObamaCare bill Republican flips to yes on healthcare bill MORE (R-Pa.), who came in third and earned a set of steak knives to mark his achievement. He will also get a podcasting microphone to encourage his future efforts.

Amash’s prize is a tablet computer, and Buchanan gets a smartphone.

“The success of the contest should send a strong signal to observers that the Republican Majority in the House is committed to listening, engaging, and staying connected with our constituents,” McMorris Rodgers said in a statement.

According to her office, this year 96 members and committees total participated in the seven-week challenge, generating more than 50,000 new Facebook likes, Twitter followers and YouTube subscribers for GOP conference members.