Twitter launches event page for the GOP convention

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The GOP convention page follows a pattern set by Twitter's previous event-focused hashtag pages for NASCAR's Pocono 400 and the Olympics.

Twitter wants to be the digital home page for political junkies looking to stay up-to-the-minute and feel involved in the GOP convention. Heavy use of the #GOP2012 hashtag means that many interested observers will miss the most interesting tweets, but the curated page can both highlight behind-the-scenes tweets from participants like Speaker John Boehner (R-Ohio) and serve as the best place to get instant information during events.

While social-media use is encouraged at both conventions this year, most digital strategists speculate that Twitter is the most likely forum for the tightly managed convention to go off-script. If controversies spring from the convention this week, Twitter's own hashtag page will likely be the best place to watch it unfold.