ADVERTISEMENT
The GOP convention page follows a pattern set by Twitter's previous event-focused hashtag pages for NASCAR's Pocono 400 and the Olympics.

Twitter wants to be the digital home page for political junkies looking to stay up-to-the-minute and feel involved in the GOP convention. Heavy use of the #GOP2012 hashtag means that many interested observers will miss the most interesting tweets, but the curated page can both highlight behind-the-scenes tweets from participants like BoehnerJohn Andrew BoehnerFormer top Treasury official to head private equity group GOP strategist Steve Schmidt denounces party, will vote for Democrats Zeal, this time from the center MORE/statuses/240195901740687360" href="https://twitter.com/johnboehner/statuses/240195901740687360">Speaker John BoehnerJohn Andrew BoehnerFormer top Treasury official to head private equity group GOP strategist Steve Schmidt denounces party, will vote for Democrats Zeal, this time from the center MORE (R-Ohio) and serve as the best place to get instant information during events.

While social-media use is encouraged at both conventions this year, most digital strategists speculate that Twitter is the most likely forum for the tightly managed convention to go off-script. If controversies spring from the convention this week, Twitter's own hashtag page will likely be the best place to watch it unfold.