KitchenAid apologizes for anti-Obama tweet error

KitchenAid is known for its mixers, but early on Thursday, the home-appliance brand was forced to apologize for a mix-up by an employee who sent an anti-Obama tweet from the official account.

The tweet read, "Obamas gma even knew it was going 2 b bad! She died 3 days b4 he became president."

Obama referenced his grandmother during Wednesday night's presidential debate while discussing his plans for Medicare and Social Security. 

The tweet has since been deleted from the account, and the brand later issued a multi-tweet apology. Cynthia Soledad, KitchenAid's senior director of marketing, used Twitter to contact several media outlets that had noticed the tweet.

Soledad told CNN the tweet was mistakenly posted to the official account by a member of the brand's Twitter management team.

"The tasteless joke in no way represents our values at KitchenAid, and that person won't be tweeting for us anymore," she said. "I am deeply sorry to President Obama, his family and the Twitter community for this careless error."

Deepest apologies for an irresponsible tweet that is in no way a representation of the brand's opinion. #nbcpolitics

— KitchenAid (@KitchenAidUSA) October 4, 2012

I would like to personally apologize to President @barackobama, his family and everyone on Twitter for the offensive tweet sent earlier.

— KitchenAid (@KitchenAidUSA) October 4, 2012

It was carelessly sent in error by a member of our Twitter team who, needless to say, won't be tweeting for us anymore.

— KitchenAid (@KitchenAidUSA) October 4, 2012

That said, I take full responsibility for my team.Thank you for hearing me out.

— KitchenAid (@KitchenAidUSA) October 4, 2012

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