The word immediately took off on Twitter and jumped within the hour to a worldwide trend term. Team Obama, understandably excited at the quick popularity, jumped on the trend by promoting a tweet from Obama under the trending hashtag.
The campaign actually did not coin the word, but Obama's use of the term in a campaign speech certainly brought it to the attention of a wider audience.
"He's forgetting what his own positions are, and he's betting you would too," Obama said of Mitt Romney at a campaign stop in Virginia on Friday. "He's backtracking and sidestepping. We've got to name this condition he's going through. I think it's called 'Romnesia.' I think that's what he's going through."
Conservatives responded with their own hashtag: #Obamnesia. Twitter analytics said thousands used the alternative hashtag on Friday, but it did not show up in the trending terms although #Romnesia remained a hot topic well into the afternoon.
Barack ObamaBarack ObamaAn important week for Puerto Rico In Philadelphia Clinton and Trump should start naming their foreign policy picks Jesse Jackson group urges blacks to unite — and vote MORE (@BarackObama) October 19, 2012
Ed MarkeyEd MarkeyTim Kaine backs call to boost funding for Israeli missile defense FCC chief pushes phone companies to offer free robocall blocking Markey floats bill bringing internet to developing world MORE (@MarkeyMemo) October 19, 2012
Updated at 3:04 p.m.