President Obama and Mitt Romney both used Instagram for their campaigns.
And House Republican Whip Rep. Kevin McCarthy (R-Calif.) and House Speaker John Boehner (R-Ohio) signed up this month, following a long list of other members who began using the service this year, including Rep. Paul Ryan (R-Wis.), Sen. John McCain (R-Ariz.) — who was introduced to Instagram by his daughter, Meghan, in April — Rep. Debbie Wasserman Schultz (D-Fla.), and others.
Instagram, usually accessed by mobile app, now has more active daily visitors on mobile than Twitter does, according to a comScore report in September. An average of 7.3 million smartphone users accessed Instagram every day in August, compared to 6.9 million daily visitors using Twitter on mobile that month. Lawmakers are starting to join that trend, likely an acknowledgement that an increasing number of Americans — 27 percent during the 2012 campaign, according to a Pew Research study — are using their cellphones to stay up to date on politics.
“There are a lot of people interested in photos and photography and this is a great way to share that,” a McCarthy digital aide said. “Like a lot of other social mediums that members are using today, [Instagram is] about connecting with the American people. It’s about creating open dialogue with them.”
McCarthy, like many other members of Congress, also shares photos on his
Facebook and Flickr pages, but the aide said Instagram photos are
specifically curated for the Instagram audience.
So far, members of Congress have used Instagram to share snapshots of interesting meetings — such as Boehner showing Myanmar's opposition leader Daw Aung San Suu Kyi the view from his balcony — and scenes around Capitol Hill — such as the arrival of the Capitol Christmas Tree and the statue of Thomas Jefferson in the Capitol rotunda. McCarthy’s aide said they also plan to share photos from the congressman’s California district.
Members of Congress are also beginning to use Instagram to connect with one another. McCarthy and Rep. Scott DesJarlais (R-Tenn.), who joined the service on Thursday, quickly found one another on Instagram this week.