Bloomberg News is reporting that Twitter will earn $25 million from Internet-search deals with Google and Microsoft and as a result make a profit for the first time.
Twitter will get $15 million from Google and and $10 million from Microsoft. Under both agreements, Twitter will make its messages searchable on Google and on Microsoft’s new Bing web site.
Twitter has become increasingly popular with politicians; 210 different accounts can be followed at the web site “tweetcongress.” About twice as many GOP accounts are on the site than Democratic accounts.
2008 GOP Vice Presidential candidate Sarah Palin has repeatedly used the site to reach her followers, most recently over the weekend when she criticized the Copenhagen climate summit.
But even though the site has found millions of users, it had so far been unprofitable.
Bloomberg said the deals with Google and Microsoft show both companies believe they will profit through advertising. Making information from Twitter users available could provide more relevant search results to shoppers browsing on the web sites, Bloomberg reported.
Cross-posted to the Twitter Room