New York Times executive editor Bill Keller again used his newly-founded Twitter site to promote the Times, today announcing the development of "Times Wire."

Times wire is a new website being promoted on Tuesday that creates a running feed of newly-posted stories, and allows readers to customize their stream of news from the Times.

Keller tweeted Tuesday:
Sorry to toot our horn, but here's a cool new way to ingest NYT news.

Here's a screen shot of the new Times site: