100 People to Watch This Fall : Page 100 of 102

Timothy Cook Chief executive of Apple, Inc.

Cook and Apple are all in on rewriting the tax code — and, given the tech giant’s popularity, that could give the reform movement some needed momentum.

Cook testified before the Senate this year that Apple pays every dollar it owes in taxes after Sen. Carl LevinCarl LevinFor the sake of American taxpayers, companies must pay their fair share What the Iran-Contra investigation can teach us about Russia probe Senate about to enter 'nuclear option' death spiral MORE (D-Mich.) said the company had employed a series of complex offshore maneuvers to avoid paying taxes in both the United States and Ireland.  

The Apple chief executive also said that he had no plans to bring back the roughly $100 billion the company has stashed offshore until that money would be less vulnerable to U.S. revenue collectors. 

But Cook has also said that Apple would be willing to pay more in taxes in exchange for a simpler code. And top tax writers have said the Apple case — in addition to the IRS controversy — makes a strong case for reform.