By Megan R. Wilson - 09/03/13 04:43 PM EDT
A bipartisan group of political operatives has formed a full-service public relations firm called ForeFront Strategies.
The business brings together Craig Veith, a former spokesman for the National Republican Congressional Committee, and Scott Williams, a veteran Capitol Hill aide for Democrats such as Sen. Max Baucus (Mont.).
“Today, you need to not only see your objective clearly, you need the ability to look over the horizon, around the corner and between the lines to create meaningful engagement,” Williams said in a release.
Veith and Williams are also joined by another public affairs professional, Jan Hyland.
“We are comfortable challenging each others’ perspectives, which makes for a really collaborative environment that delivers sharp thinking and better client outcomes,” Hyland wrote in an emailed statement.
The three met while working for a PR firm more than a decade ago, Veith told The Hill. They have since created their own consulting ventures and, after partnering on various projects throughout the years, finally decided to take the plunge together in recent months.
“Do you need a SWAT team or an army?” the firm’s brochure asks. “Today’s communications challenges come in different shapes and sizes.”
“Clearly, the old rules no longer apply,” Veith said in a statement. “We understand the complex forces that drive issues and impact reputations.”