Trump Hotels, Ivanka Trump among brands with lowest customer perception

Trump Hotels, Ivanka Trump among brands with lowest customer perception

Trump hotels and Ivanka Trump’s clothing line have some of the lowest customer perception scores in the country, according to new data from YouGov.

The most recent YouGov BrandIndex, which tracks daily consumer perception of more than 1,600 brands in the U.S., found both Trump brands to be in the bottom 10.

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A spokesperson for YouGov told Business Insider that most of the other bottom 30 brands are cable companies, energy drinks and dating sites.

Other luxury hotels place high above the Trump brand in metrics like quality, value and satisfaction, according to YouGov.

The data also breaks up consumer perception by party — Democrats and independents have been steadily gaining a more positive perception of the Ivanka Trump brand, while Republicans’ views of the brand have been declining.

Trump hotels have been losing popularity with groups like professional sports teams, several of which have cited the president’s divisiveness as a reason to move their team stays elsewhere.