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PR shop Levick acquires Purple Nation

Levick announced Monday that it has acquired Purple Nation Solutions, the public relations firm co-founded by Lanny Davis and Michael Steele.

The new acquisition continues the public affairs firm’s expansion into lobbying and communications. Levick recently brought on a team of lobbyists from Dow Lohnes Government Strategies to start an advocacy practice and launched a business intelligence group.

Davis, who was special counsel to President Bill Clinton, will be a senior vice president at Levick. Steele, a former chairman of the Republican National Committee (RNC), will be a senior strategist at the firm, handling state and local government issues.

Another employee at Purple Nation, Eleanor McManus, formerly a senior producer for CNN’s “Larry King Live,” will join Levick as a senior vice president.

“Purple Nation Solutions is a natural fit for Levick because their approach perfectly embodies Levick's view of how to build consensus and communicate trust. This new team brings their bi-partisan, solution-oriented, trust-building approach to our avocacy and Public Affairs Practice,” said Mark Irion, Levick’s president, in a statement.

Steele said it was “great to see Levick taking Purple mainstream” while Davis said “merging with Levick is the perfect synergy for the concept that Michael Steele and I conceived achieving bipartisan solutions using law, media and politics.”

Davis is also a columnist for The Hill.