Mercury adds Obama campaign alum

Vance Hickin, an Obama for America alum, has joined Mercury, a strategic consulting firm.

Hickin worked for the 2012 campaign as the California digital director and has been named a senior vice president for the firm’s Los Angeles office.

The firm made two other high-level hires, adding the former leader of PG&E’s media strategy and crisis management team, Paul Parmley, and Vicky Vadlamani, who managed the digital practice at the PR firm LEVICK.

Parmley will work as a director in Mercury’s Sacramento office, while Vadlamani was named vice president in the firm’s Washington, D.C., outpost.

Mercury’s digital and social media practice began in 2011, launched by Adam Mendelsohn, a partner at the firm.

“The new additions of Vance, Vicky, and Paul will benefit our clients as they understand how different social media platforms impact opinion and will use their expertise to best position our clients to achieve their objectives,” he said in a statement.

Together, the new hires have more than 30 years of experience, according to the firm. Hickin formed his own firm in 2003, Highway One Consulting, and has boasted such clients as StubHub, Nestlé USA, the nonprofit Common Cause and the Campaign for Mental Health (California Proposition 63 in 2004).

“Our expertise comes from extensive must-win campaign experience and operating successfully at the highest rung of business, government, politics and media,” the firm says. “Our reach is the ability to use strategic intelligence to mobilize the message and persuade the toughest audiences.”

Vadlamani has managed digital profiles and developed online grassroots campaigns for Fortune 500 companies, and, under Parmley’s management, PG&E won awards for its social media presence and public outreach.