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Concerned that early exit poll results could dissuade
voters from casting their ballots for GOP presidential nominee John McCain, his
campaign said in a memo Monday that such polls are weighted toward Democrats.
Sen. McCain's (Ariz.) lead pollster Bill McInturff said
in the memo that Democrats are more likely than Republicans to participate in
exit polls, which are supposed to give an indication of Election Day
performances even before East Coast polls close. The memo warns the media and
the campaigns to wait for actual election results before reacting.
McInturff referenced the 2004 exit polls that projected
Democratic nominee Sen. John Kerry (Mass.) defeating Bush in almost all
battleground states, leading Democratic strategist Bob Shrum to prematurely,
mistakenly and famously refer to Kerry as “Mr. President.”
McInturff said that, because turnout is projected to be
even higher than the record numbers of 2004, he is expecting “greater
fluctuation and variation in the exit polls from the actual election results.”
“It is important that the campaign make sure the media
realizes this, so that when the exit polls leak, people do not overreact to the
early exit poll data,” McInturff stated. “Rather than looking at exit polls, we
should wait until we start seeing actual election results from key precincts
and counties to gauge who won the election.”
McInturff noted that, after the 2004 exit polls were so wildly
off, the National Election Pool, which conducts the polls with the TV networks,
studied what went wrong and discovered that “Kerry voters and Democrats were
more likely to participate in the exit polls.”
Kerry overperformed by 5.5 net points in exit polls on
Election Day 2004.
McInturff said a recent Fox News Channel poll showed that
46 percent of supporters of Democratic candidate Sen. Barack Obama (Ill.) said
they were “very likely” to participate in an exit poll while only 35 percent of
McCain supporters said the same.
McInturff warned that the 2004 flaws occurred on both the
national and state levels.
“Based on the previous exit poll results, we should
expect once again that Tuesday’s exit poll data could overstate the Obama vote
and under-represent the McCain vote,” the pollster said.
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