Michelle Obama to urge companies to stop marketing unhealthy foods to kids

The move could prove politically controversial, as Obama has come under fire from conservatives who charge the first lady is trying to dictate what people eat and drink.

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The event on Wednesday, which will also feature government leaders, researchers and parents, is part of Obama's Let's Move! anti-obesity initiative and comes on the heels of her "Drink Up" campaign to promote water as the best beverage choice.

Let's Move has become one of the first lady's signature initiatives and a large part of her focus during her time in the White House.

The first lady credited the program earlier this year when the Centers for Disease Control and Prevention found that pre-schoolers in 20 states had declining rates of obesity.

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