President Obama stars in ‘The More You Know’ PSA

President Obama taped a segment for NBC’s famed “The More You Know” public-service campaign on Monday to emphasize parental involvement in education.

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Obama taped the 30-second spot, which will begin airing this week, in coordination with NBC’s “Education Nation” initiative.

“We all know that we can have the best schools and the most dedicated teachers in the world. But it won’t be enough unless we fill our responsibilities as parents,” Obama says in the ad. “This year, let’s do our best, so our kids can do their best.”

Obama is the third sitting president to participate in the PSA program, according to NBC. President Bill ClintonBill ClintonTop Oversight Dem pushes back on Uranium One probe Bill Clinton hits Trump, tax reform plan in Georgetown speech The Hill's 12:30 Report MORE taped a message emphasizing the use of designated drivers, while President George H.W. Bush recorded one on volunteerism.

First ladies Michelle ObamaMichelle LeVaughn Robinson ObamaMichelle Obama: We raise men to feel 'entitled' Michelle Obama: 'Don't tweet every thought' Michelle Obama, Prince Harry visit public school in Chicago MORE and Laura Bush have also taped “The More You Know” messages.