By Christina Wilkie - 10/13/10 12:03 AM EDT
Hip-hop artist Jay-Z stars in a new public service announcement encouraging young people to show up to the polls.
The A-list entertainer appears in a “Vote Again 2010” PSA organized by the nonpartisan organization HeadCount.
And while the organization is nonpartisan, much of its stated goal — increased participation in next month’s election, particularly by young voters — makes common cause with Democrats’ strategy going into the pivotal midterm contests.
President Obama and Democrats have sought this cycle to turn out many of the young, first-time voters who propelled them to victory in 2008. Obama and Vice President Joe Biden have made appearances at major rallies at universities in states with key races, and plan more in the future.
Obama will also appear on Tuesday evening in a town-hall meeting that will be simulcast on MTV, CMT and BET.