By Christina Wilkie - 10/13/10 12:03 AM EDT
Hip-hop artist Jay-Z stars in a new public service announcement encouraging young people to show up to the polls.
The A-list entertainer appears in a “Vote Again 2010” PSA organized by the nonpartisan organization HeadCount.
And while the organization is nonpartisan, much of its stated goal — increased participation in next month’s election, particularly by young voters — makes common cause with Democrats’ strategy going into the pivotal midterm contests.
President Obama and Democrats have sought this cycle to turn out many of the young, first-time voters who propelled them to victory in 2008. Obama and Vice President Joe BidenJoe BidenBiden to Senate GOP: Ignoring Supreme Court nominee 'not an option' Biden tapes 'Law and Order: SVU' episode Hillary Clinton must overcome feminist generation gap in building a coalition MORE have made appearances at major rallies at universities in states with key races, and plan more in the future.
Obama will also appear on Tuesday evening in a town-hall meeting that will be simulcast on MTV, CMT and BET.