Late Night Shots helps supporters organize for Scott Brown

The social-networking site Late Night Shots is sometimes described as a frat party in cyberspace, populated by attractive 20-somethings who socialize in Georgetown and gossip about each other in LNS’s anonymous chat forums.

But this week LNS became a political organizing tool, used to drum up support for Massachusetts Senate candidate Scott Brown and help fill a bus with supporters who spent the weekend in Massachusetts campaigning.

An e-mail written by lawyer Leslie Rutledge appeared on the site’s forum last Wednesday, in a thread called “Scott Brown for Senate Deployeds.” It listed some travel options to Massachusetts and contained Rutledge’s e-mail address.

Rutledge didn’t post it herself, but it soon went viral. “I was originally just planning to drive up with some people,” she told ITK, “but the response was so overwhelming that we ended up filling a 55-seat bus. There was even a waiting list!”

One week later the thread has been viewed nearly 3,000 times. Late Night Shots founder Reed Landry pointed out that many of the site’s members work on Capitol Hill and for lobbying firms.

“While I wouldn’t be surprised if a few beers were cracked open on the bus ride up to Massachusetts,” he joked, “those who made the trip clearly felt personally invested ... in the race.”