Mitt Romney will be expected to toot his own horn on Tuesday night, something that does not come naturally for the future GOP presidential nominee.
Romney has been reluctant to boast about his good deeds, and his manner in talking about himself sometimes appears to harken back to an earlier era when modest was more of a virtue.
“There are fantastic stories about things Mitt Romney has done that they will not tell and that drives people that want them to win crazy,” said Jonah Goldberg, a conservative political columnist.
Ann Romney hinted at her husband’s generous character Tuesday night but stopped short of going into much detail, leaving some in the audience to wonder what she was talking about.
“It's given us the deep satisfaction of being able to help others in ways that we could never have imagined,” she said. “Mitt doesn't like to talk about how he has helped others because he sees it as a privilege, not a political talking point.
“And we're no different than the millions of Americans who quietly help their neighbors, their churches and their communities,” she added.
Romney’s surrogates say he is beginning to come out of his reserved shell but acknowledge they need to do the bragging for him.
“He is a modest person [who] doesn’t like to brag about what he’s done for others. But we have to let the American people know who he is, because he’s a special person,” Sen. Marco RubioMarco RubioTop Trump officials push border wall as government shutdown looms Rubio defends Trump: 'This whole flip-flop thing is a political thing' Rubio: Shutdown would have 'catastrophic impact' on global affairs MORE (R-Fla.) said in a CBS interview.
Rubio will introduce Romney before his acceptance speech.
When asked if Romney needs to be more assertive in selling himself, Rubio said: “He is doing that, I think, reluctantly, I think, because he’s a modest person [who] doesn’t like to brag about himself.
“But we’re gonna do it for him,” he added.
Some conservatives have grumbled that Romney has been too much of a gentleman on the campaign trail and has been too reluctant to use the same hard-knuckled tactics as Democrats, who have pummeled Romney for his career at Bain Capital.
One Democratic ad suggested Romney was responsible for the death of a woman whose husband lost his job at a factory owned by Bain.
Rupert Murdoch offered Romney some unsolicited advice over Twitter earlier this summer.
“Met Romney last week. Tough O Chicago pros will be hard to beat unless he drops old friends from team and hires some real pros. Doubtful,” Murdoch tweeted.
Romney’s surrogates have fired plenty of barrages at Obama, this week but some conservatives have expected more.
Romney will set the capstone on the week Thursday night and his words will leave a lasting impression of how voters view him going into the fall.
GOP strategists say his speech is the best chance between now and the debates to sway undecided voters.