Hillary Clinton takes new tack to boost her image

Hillary Clinton takes new tack to boost her image
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Hillary ClintonHillary Diane Rodham ClintonChris Murphy’s profile rises with gun tragedies DNC, RNC step up cyber protections Gun proposal picks up GOP support MORE is taking a new tack to boost her image in the Democratic presidential campaign.

Clinton acknowledged during Wednesday’s Democratic debate that she was “not a natural politician” and expanded on the theme in an interview with the SiriusXM radio show “The Mayor” the following day. 

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“This is harder for me,” she said. “I admire the skills my husband [former Preisdent Bill ClintonBill ClintonAll five living former presidents to attend hurricane relief concert The Hill's 12:30 Report The Hill's 12:30 Report MORE] and President Obama have. They’re charismatic, and they’re compelling, and they’re great orators. I do get up every day and say, ‘What can I do to try make someone’s life better?’”  

Few objective observers view such comments as spontaneous moments of candor. Rather, they see them as part of a strategy to warm up perceptions of the Democratic front-runner, who is seen suffering an enthusiasm deficit by comparison with her rival Bernie SandersBernard (Bernie) SandersChris Murphy’s profile rises with gun tragedies Clip shows Larry David and Bernie Sanders reacting after discovering they're related For now, Trump dossier creates more questions than answers MORE.

“It’s an attempt  — maybe successful — to get people to see her less as a politician and as more of a personality,” said Hank Sheinkopf, a New York-based Democratic strategist who has worked for Clinton in the past but has no involvement in the current campaign. “She is attempting to remove herself from an elite class of people who tend to be disliked right now — professional politicians.” 

Clinton has an uphill climb ahead if she is to freshen up her public image, however.  

Polling shows that while voters respect her experience and toughness, many find her untrustworthy. 

In a Washington Post/ABC News poll released on Wednesday, Clinton scored worse than Republicans Ted CruzRafael (Ted) Edward CruzWhatever you think the Alabama special election means, you’re probably wrong This week: Congress gets ball rolling on tax reform Week ahead: Senators work toward deal to fix ObamaCare markets MORE and Marco RubioMarco Antonio RubioOvernight Defense: Tillerson, Trump deny report of rift | Tillerson says he never considered resigning | Trump expresses 'total confidence' in secretary | Rubio asks Army to kick out West Point grad Rubio asks Army to kick out West Point grad with pro-communist posts GOP establishment doubts Bannon’s primary powers MORE when respondents were asked to assess candidates' honesty and trustworthiness. She did, however, best Donald TrumpDonald John TrumpIvanka Trump pens op-ed on kindergartners learning tech Bharara, Yates tamp down expectations Mueller will bring criminal charges Overnight Cybersecurity: Equifax security employee left after breach | Lawmakers float bill to reform warrantless surveillance | Intel leaders keeping collusion probe open MORE on that question.

Despite her quarter-century on the national stage, there have been lingering questions about her authenticity. When she came to the brink of tears in New Hampshire during her 2008 battle with then-Sen. Barack ObamaBarack Hussein ObamaAll five living former presidents to attend hurricane relief concert Overnight Health Care: Schumer calls for tying ObamaCare fix to children's health insurance | Puerto Rico's water woes worsen | Dems plead for nursing home residents' right to sue Interior moves to delay Obama’s methane leak rule MORE (D-Ill.), it was seen as a rare human moment.  

Clinton supporters are also perplexed by resistance to her among young voters, including women. Exit polls from Michigan, where Sanders scored a shock win on Tuesday, showed Clinton losing voters between the ages of 18 and 44 by a 2-1 margin (65 percent to 32 percent).

Since the campaign began, Clinton aides have sought to generate more passion for her, particularly with younger voters. Clinton has appeared on late-night talk shows, sat down for a podcast with Lena Dunham and did an interview with Refinery 29, a website geared at 20-something women.  

Still, although the Michigan exit poll did not break down the voting behavior of women from different age groups, it did show the former secretary of State losing unmarried women, who tend to be younger, by 7 points, while she won married women by 6 points. 

The hope among some Democrats is that a clearer admission by Clinton of her weaknesses will serve to make her a more relatable figure.

“I hope to hear more of this kind of talk from her in the future,” said Jim Manley, a former aide to Senate Minority Leader Harry ReidHarry ReidChris Murphy’s profile rises with gun tragedies Republicans are headed for a disappointing end to their year in power Obama's HHS secretary could testify in Menendez trial MORE (D-Nev.) “I think it’s an acknowledgement, and it not only helps to humanize her, but it explains to people who she is and what she wants to do.” 

Manley also noted, as do many experts, that Hillary Clinton has constantly suffered by comparison with her husband, who is widely considered one of the most gifted campaigners of the modern era. 

“She’s not her husband,” Manley said. “Anyone would pale in comparison to her husband’s skills as a politician — [he is] one of the most skilled politicians we’ve seen in years.”

A longtime adviser to Hillary Clinton struck a similar theme. Referring to the front-runner’s “not a natural politician” remark, the adviser said, “I think it’s an accurate statement and a humble recognition of reality.” 

The person added, however, that Clinton’s comparative lack of magnetism and ease was far from a disqualification for the Oval Office. 

“It’s important to keep in mind that only part of the job of being president involves ‘commanding the stage’ in that way, and she brings world-class leadership skills to the task in other ways. … There is virtue in her wonkiness, and it’s worth embracing.” 

Another source, a friend of Clinton’s dating back years, pushed back against the idea that these recent statements amount to a strategic gambit in and of themselves. 

“I thought it was a very honest moment. … She’s saying ‘I get it,’ and I think she’s enormously effective in those moments. It gives you a window into her thinking.” 

Still, Sheinkopf noted that there was some risk in using a loaded phrase such as “not a natural politician,” given Clinton’s long and often tumultuous time in public life. 

“It will be reinterpreted,” he said, suggesting the phrase can make for “extraordinarily effective ads against her in the fall where [opponents] will be able to dredge up all these things from her past. 

“Hillary Clinton says she is not a natural politician,” Sheinkopf went on, using the ominous tone of an attack-ad narrator. “'Well, look at what she’s done. Look at all this money coming into the Clinton Foundation. It sure sounds like she’s a natural politician.’"