Maryland rep to run first ad of Democratic presidential primaries

Rep. John DelaneyJohn Kevin DelaneyHoping to catch fire, House Dems eye White House Dem rep: Dysfunctional Congress has elevated the Supreme Court Rep. John Delaney talks about his early 2020 presidential filing MORE (D-Md.), the only declared candidate for the Democratic Party's presidential nomination, is launching the first ad of the 2020 presidential primaries.

The ad, titled "Dirty Word," is set to air in Iowa on Sunday during the Super Bowl, Delaney's campaign said Tuesday.

It is intended to cast Delaney as a candidate chasing cooperation across party lines in Washington. The "dirty word" in question: "bipartisanship."

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"It's true. We openly admit it. John Delaney said a dirty word in Davenport, then repeated it in Des Moines and Sioux City, too," a narrator says in the video. "In fact, he's been saying it all across the state."

The ad then laces together a series of clips featuring Delaney calling for "bipartisanship" at campaign stops in Iowa.

"It might be a dirty word in Washington, but it seems to be awfully refreshing right here in Iowa," the narrator says.

The ad buy only cost about $37,000, according to The Washington Post, and covers the Des Moines, Sioux City and Cedar Rapids markets.

But the Maryland Democrat is planning to spend another $1 million on similar ads in the coming weeks, according to the Post.

While Delaney is the only declared presidential hopeful in the Democratic field, there remains a number of rumored candidates, including Sens. Bernie SandersBernard (Bernie) SandersSenate to vote Monday on Trump's VA nominee Senate approves resolution warning Trump not to hand over US officials GOP leader blocks resolution backing intelligence community on Russia MORE (I-Vt.), Elizabeth WarrenElizabeth Ann WarrenOn The Money: Trump rips Fed over rate hikes | Dems fume as consumer agency pick refuses to discuss border policy | Senate panel clears Trump IRS nominee Dems fume as Trump's consumer bureau pick refuses to discuss role in border policy Trump vows to hold second meeting with Putin MORE (D-Mass.) and Kamala HarrisKamala Devi HarrisTrump: ‘Dems have a death wish’ Election Countdown: Senate, House Dems build cash advantage | 2020 Dems slam Trump over Putin presser | Trump has M in war chest | Republican blasts parents for donating to rival | Ocasio-Cortez, Sanders to campaign in Kansas Senate Democrats block resolution supporting ICE MORE (D-Calif.), and former Vice President Joe BidenJoseph (Joe) Robinette BidenTrump: Biden would be ‘dream’ opponent ‘Street fighter’ Avenatti says he’s giving ‘serious thought’ to White House run Election Countdown: Senate, House Dems build cash advantage | 2020 Dems slam Trump over Putin presser | Trump has M in war chest | Republican blasts parents for donating to rival | Ocasio-Cortez, Sanders to campaign in Kansas MORE.