MSNBC's Maddow most-watched among younger viewers for 3rd-straight week

MSNBC's Maddow most-watched among younger viewers for 3rd-straight week
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MSNBC’s Rachel Maddow was the most-watched cable news host in the key 25- to 54-year-old demographic for a third consecutive week.

"The Rachel Maddow Show" averaged 678,000 viewers for the week of March 20 to 24, topping second-place "Tucker Carlson Tonight" on Fox News, which averaged 629,000 viewers in the cable news demographic most coveted by advertisers.

Maddow's win streak is her longest since December 2012, following the reelection of Barack ObamaBarack Hussein ObamaOvernight Energy: Dems ask Pruitt to justify first-class travel | Obama EPA chief says reg rollback won't stand | Ex-adviser expects Trump to eventually rejoin Paris accord Overnight Regulation: Trump to take steps to ban bump stocks | Trump eases rules on insurance sold outside of ObamaCare | FCC to officially rescind net neutrality Thursday | Obama EPA chief: Reg rollback won't stand Ex-US ambassador: Mueller is the one who is tough on Russia MORE.

Among total viewers, Fox's "The O'Reilly Factor" finished first, averaging 3.4 million viewers. Bill O'Reilly hosted the show Monday through Wednesday last week.

According to MSNBC, Maddow's total audience was up 106 percent when compared to March 2016 in total viewers and 103 percent in the key demographic.

Cable news ratings in past nonelection years following presidential contests have shown precipitous drops. But the stunning election of Donald TrumpDonald John TrumpAccuser says Trump should be afraid of the truth Woman behind pro-Trump Facebook page denies being influenced by Russians Shulkin says he has White House approval to root out 'subversion' at VA MORE and the political theater and controversy since the inauguration has kept interest at an even higher level than during the primary campaign season of 2016.

Ratings for the first quarter for Fox News, MSNBC and CNN will be released by Nielsen on Tuesday afternoon.