By Sam Youngman - 06/29/07 07:33 PM EDT
In 2004, 71 percent of eligible married voters voted, but only about 55 percent of unmarried voters did so.
The report, conducted by Celinda Lake and Lake Research Partners, found that the 25 percent of the eligible unmarried electorate represents a larger demographic than black and Latino eligible voters combined.
Women’s Voices, Women Vote compiled the data in an effort to track and reach out to unmarried women voters and persuade them to become politically involved.
Lake told reporters during a conference call yesterday that these voters tend to be untrusting of government and politicians, and when they cast their ballots, they “vote for change.”
The bloc is “economically marginalized,” and the 2008 Democratic candidates “across the board” — from Sen. Hillary Rodham Clinton’s (N.Y.) efforts to target these voters to former Sen. John Edwards’s (N.C.) “Two Americas” theme to Sen. Barack Obama’s (Ill.) message of change — appeal to these voters, Lake said.
“The story is, their impact is only starting to be felt,” Page Gardner, founder of WVWV, said of unmarried women voters.