Johanna Derlega Joins as Publisher; Adam Prather Named Chief Revenue Officer

Washington, D.C. – May 11, 2016 – The Hill, called the fastest growing news site in the United States, is dramatically expanding with a new publisher and a first wave of new staff hires, along with a paid subscription information service. Chairman and CEO James Finkelstein today announced that Johanna Derlega is joining The Hill as Publisher, effective immediately, bringing more than 15 years of experience to the role.
 
Derlega was previously Senior Vice President at National Journal where she was responsible for revenue, operations and strategy for National Journal LIVE, print and digital advertising, and ad operations. She also previously worked at The Hill as Ad Director. Derlega replaces current publisher Adam Prather, who is promoted to Chief Revenue Officer, a new role at The Hill.
 
“It’s been an honor to serve as Publisher, especially during such an accelerated growth period for The Hill, and I’m excited to welcome Johanna to the position as I assume my new role,” said Prather. “Together, we look forward to the next chapter of The Hill’s ongoing success.”
 
The Hill also announces recent additions of new talent to its editorial, social media and business teams.
 
“We are aggressively accelerating the expansion of our editorial team both to constantly improve and broaden our coverage in order to provide even more value to our readers,” said Bob Cusack, Editor in Chief.
 
Expanding the editorial team, The Hill has added: Bill RehkopfCyra Master and Evelyn Rupert as Associate Editors; reporter Rafael Bernal, who will be covering Latino issues; and reporter Melanie Zanona, who will cover transportation. Rehkopf brings more than 30 years of experience to the role, most recently working at the former News Radio 99.1 WNEW in Washington, D.C. Master comes from Roll Call where she served as assistant managing editor and social media editor. Rupert, a former tech and business reporter, arrives from Richmond Biz Sense and Business Den where she served as web editor.  Bernal, an attorney with a graduate degree in journalism, comes from United Press International (UPI), where he served as Managing Editor. Zanona comes to The Hill from Congressional Quarterly and Roll Call.
 
Also joining as a regular contributor is Los Angeles-based veteran political journalist Tina Daunt, who reports on Hollywood’s political fundraising circuit. In the lead-up to the 2008 presidential election, Daunt wrote the Los Angeles Times’ Cause Celebre column, the first regular newspaper column focused on the intersection of Hollywood and politics. She was also part of the Los Angeles Times team that received The Pulitzer Prize for breaking news coverage.  Before joining The Hill Daunt served as The Hollywood Reporter’s contributing editor for politics.
 
Holly Broderick joins The Hill as Graphic Designer. She previously worked as a Graphic Artist for Wolf Den Associates, was an App Designer for Bounce, and served as Graphic Designer for Illustria Designs.
 
The Hill also announces its first paid service. Launching by September, “The Hill Extra” will be an indispensable tool for those who have a stake in being the first to know about political and legislative initiatives.  Already the leading authority for U.S. political and policy news, The Hill’s new service will offer personalized insider information for an audience of congressional lawmakers, executive branch officials, advocacy groups and thought leaders who closely follow policy crafted in Washington D.C.
 
To oversee the new subscription service, Meghan Milkowski has joined The Hill as President of The Hill Extra.  Previously, Milkowski served as Vice President at Prometheus Global Media where she enhanced the subscriber base for Adweek, The Hollywood Reporter, and Billboard.
 
Jessica Falborn also joins the team as Executive Director of Business Development for The Hill Extra. Falborn arrives from National Journal, where she served as a Senior Manager of Membership Development, and was an integral part of launching Communications Council, a premier best practice membership for nonprofit communications and government affairs teams.
 
And David Eldridge joins as Healthcare Editor for The Hill Extra. He comes to The Hill from Roll Call, where he served as Congressional Editor. Eldridge also worked at Washington Times for fifteen years, serving as Senior Politics Editor, Managing Editor, and Deputy Metro Editor.
 
Former Global Head of Social Media for The Daily Mail Taylor Lorenz joins The Hill as Director of Emerging Platforms, reporting to Neetzan Zimmerman, Senior Director, Audience and Strategy. Prior to joining The Hill, Lorenz was a technology reporter for Business Insider and also served as an Editorial and Audience Growth Consultant at People and Entertainment Weekly, where she helped direct the launch of new editorial products.
 
Also joining the social media team are Mauro Whiteman and Paulina Firozi. Whiteman will serve as Social Video Curator, and comes to The Hill from National Journal and The Atlantic Group. Firozi joins as Social Media Curator, and was previously an intern at NPR and USA Today.
 
The Hill also welcomes Erika Burnett and Dakota Braun.  Burnett will serve as the Director of Circulation.  Braun comes from Bloomberg News and Capitol Hill to work with the special events team.

Rita Barry-Corke has been hired in the newly created role of Director of Communications.  An Emmy Award-winning television producer and former press secretary on Capitol Hill, Barry-Corke has two decades of experience producing news and entertainment programming for CNN, MSNBC, ABC Good Morning America and managed special projects for The Oprah Winfrey Show.  

The Hill’s expansion news comes on the heels of The Hill’s continuing traffic expansion. In addition to the record-setting monthly numbers, TheHill.com has seen significant growth in its policy verticals, which include such specialties as Defense, Energy, Finance, Healthcare, and Transportation. In 2015, The Hill added policy verticals for Cybersecurity and National Security, as well as a new midday newsletter, The Hill’s 12:30 Report.
 
In December 2015, an independent study conducted by SimilarWeb, found that The Hill had the largest year-over-year increase in traffic among all U.S. publishers through November 2015, with 72% year-over-year online traffic growth, the biggest among the 114 leading publishers.  “The Hill’s increases and influence have continued,” added Mr. Finkelstein referring to a recent research project conducted by the Laboratory for Social Machines at the MIT Media Lab studying how politics and news are changing in the digital age.   The Hill was named as a "2016 Election Influencer" under the category of Media Organizations.