Bloomberg-backed group launches ad pressuring senators on gun control

Mayors Against Illegal Guns is launching a round of television ads to pressure seven Republican senators and two Democrats to vote for a bipartisan proposal to expand background checks.

The new ad invokes the massacre at the Sandy Hook Elementary School in Newtown, Conn., and subtly chides the Senate for taking up gun control legislation more than 100 days after the tragedy.

“Some Democrats and Republicans are coming together to support comprehensive background checks on gun sales,” a male narrator states in reference to a deal unveiled earlier this week between Sen. Joe ManchinJoe ManchinElection-year politics: Senate Dems shun GOP vulnerables Mylan CEO should be ashamed of EpiPen prices Overnight Finance: Senate rejects funding bill as shutdown looms | Labor Dept. to probe Wells Fargo | Fed to ease stress test rules for small banks MORE (D-W.Va.) and Sen. Pat Toomey (R-Pa.), who both have A ratings from the National Rifle Association.

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“Ninety percent of America supports comprehensive background checks. Call your senators and urge them to join the bipartisan effort for comprehensive background checks,” the narrator says. “Demand action. Now.”

Mayors Against Illegal Guns is a bipartisan coalition of mayors from around the country co-founded by New York City Mayor Michael Bloomberg and Boston Mayor Thomas Menino. Bloomberg, a vocal advocate for new gun controls, has a net worth estimated at $27 billion, giving the group access to considerable resources.

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