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The National Republican Congressional Committee (NRCC) will focus its limited resources on just a handful of GOP-held seats, if its first ad buys are any indication.
The committee used independent expenditures to launch a trio of ads Tuesday in districts it hopes to hold in November.
It spent $2.5 million on ads to prop up vulnerable incumbents Tim Walberg in Michigan and Steve Chabot in Ohio and to save retiring Rep. Terry Everett’s Alabama seat.
The investment represents more than one-sixth of the total cash on hand the NRCC had at the end of August, according to Federal Election Commission reports and sources in the committee.
With Democrats claiming a playing field of several dozen districts, it indicates the NRCC’s independent expenditure operation will be picky with the races it feels it can affect, targeting large sums of money on them and leaving other candidates to fend for themselves.
The NRCC spent $1.3 million on an ad for Walberg, a freshman facing a well-funded challenge from Democratic state Sen. Mark Schauer, and perennial target Chabot will be bolstered by a $920,000 ad buy in his race against state Rep. Steve Driehaus (D).
Schauer outraised Walberg $1.3 million to $1.2 million through mid-July and has released a pair of polls recently showing him leading, including by 10 points in one released Tuesday.
A mid-September Walberg poll, conversely, showed the incumbent leading by 10 points.
The NRCC’s ad hits Schauer for getting kicked off a state Senate committee for missing meetings. Schauer’s campaign blames that on politics and said the committee chairman didn’t remove members of his own party who were also absent.
In the same vein, the Driehaus ad criticizes him for missing a state House vote that would have limited home foreclosures in order to attend a Washington fundraiser. Driehaus acknowledges the missed vote but said Chabot “has been absent on the issue for 14 years.”
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