Weather Channel viewers spike during hurricane coverage

Weather Channel viewers spike during hurricane coverage
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Concerns over recent hurricanes plaguing the U.S. have benefited the Weather Channel's viewership.

The channel, which usually shows weather updates for areas across the country every ten minutes, averaged roughly 1.3 million primetime viewers during the first half of last week, according to The New York Times, which cites Nielsen ratings.

That number is up from an average of 150,000 prime time viewers during the last week of July. 

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The channel has featured continuous coverage of Hurricanes Irma over the past few week.

The Times reported that Weather Channel employees have reportedly been working longer hours as well, while around 70 reporters and producers have been deployed to the field to cover Hurricanes Irma and Harvey. Harvey inundated parts of Texas and Louisiana with rain last month, while Irma is currently threatening Florida.

The Weather Channel is not the only media outlet that has made changes as the U.S. grapples with two major hurricanes. 

Major national newspapers, such as The Times, The Washington Post and The Wall Street Journal, have dropped their paywalls to give more readers access to storm coverage.

The Miami Herald and The Orlando Sentinel also dropped their paywalls as Irma made its way toward Florida. 

Several Texas papers also eliminated pay requirements during Harvey.