In 1962, Jesse Unruh famously laid out a basic law of campaigns and elections: “Money is the mother’s milk of politics.” But in this most ideological of years, Big Daddy Unruh’s axiom may finally have lost some of its accuracy.
In Pennsylvania, Sen. Arlen Specter had spent more than $6.5 million by March 31, yet his Democratic primary opponent, Rep. Joe Sestak — who had spent only $1.1 million — was hanging tough in polls. Last week, Sestak began airing an ad showing Specter being praised by President George W. Bush, which apparently was all he needed to flip the poll numbers. Sestak now has a growing lead going into next week’s election.
In California, Republican Meg Whitman has dumped $59 million (and counting) into her primary campaign, yet has been unable to close the deal against her primary tormentor, California insurance commissioner Steve Poizner. In fact, polls show her once-commanding lead whittled away and a competitive primary shaping up — despite Whitman’s outspending Poizner 3-to-1.
In Florida, presumptive Republican Senate nominee Marco RubioMarco RubioAt CPAC, Trump lashes out at media Conquering Trump returns to conservative summit Rubio brushes off demonstrator asking about town halls MORE’s early fundraising woes had no impact on winning his primary without a single vote being cast. In fact, Gov. Charlie Crist’s commanding primary lead in 2009 was transformed into a commanding deficit by March 2010 — before Rubio had run a single television ad.
In Utah, 17-year Senate veteran Bob Bennett, with $4 million raised, couldn’t make it out of his state party’s nominating convention. Conservative activists, angry Bennett once co-sponsored a (very Republican) bill with a Democrat, booted him from the ballot for two no-names, neither of whom had raised more than $400,000. The reliably conservative incumbent is now relegated to mulling a write-in campaign in the general election.
In Indiana, establishment Republicans lucked out — not because of a lack of anti-establishment, anti-incumbent fervor, but because they had enough opponents to split the teabagger vote. Lobbyist Dan CoatsDan CoatsDNI official challenges reports of low morale in intelligence community Trust the states — we'll deliver on healthcare Trump's pick for intel chief to get hearing next week MORE won his party’s nomination for Senate with a tepid 39 percent. John Hostettler, representing his party’s Ron Paul wing, got 23 percent of the vote, despite spending only $42,000 as of April 14, compared to Coats’ $154,000. In House primaries, Rep. Mark Souder survived with 48 percent, Rep. Dan Burton might’ve broken some record for incumbents by winning his primary with less than 30 percent of the vote, and in IN-08, establishment pick Larry BucshonLarry BucshonA guide to the committees: House Republicans who oppose, support Trump refugee order Overnight Tech: Trump meets Alibaba founder | Uber to make some data public | GOP Lawmakers tapped for key tech panels MORE barely survived teabagger Kristi Risk, winning the nomination 33-29. Bucshon spent about $150,000. Risk spent less than $30,000.
Moulitsas is founder and publisher of Daily Kos (dailykos.com)