Facebook to keep ads away from fake news, clickbait

Facebook to keep ads away from fake news, clickbait
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Facebook is implementing new standards for content makers looking to earn ad revenue from the social network, explicitly excluding "misinformation and false news" sites. 

"Those who share content that repeatedly violates our Content Guidelines for Monetization, share clickbait or sensationalism, or post misinformation and false news may be ineligible or may lose their eligibility to monetize," wrote Nick Grudin, vice president of media partnerships, in a blog post Wednesday.

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Facebook came under fire after the 2016 election for not doing more to prevent the spread of “fake news,” intentionally inaccurate, viral sites that capitalized on partisan discord and news stories spun far from the truth. 

In a separate post linking to Grudin's, Carolyn Everson, vice president of global marketing solutions, announced the company would provide advertisers more insight into what Facebook content their ads are attached to. 

Advertisers have expressed growing concern that their brands and advertising dollars are being used to bolster objectionable content. 

"At Facebook, we take very seriously our responsibility to earn and maintain the trust of our advertiser partners—and give them the confidence they need to invest in us. That's critical to their success and ours," she wrote.