By Kristina Wong - 02/17/16 06:46 PM EST
Secretary of State John KerryJohn KerryObama administration officials ramp up push for Pacific pact Overnight Defense: GOP leaders express concerns after 9/11 veto override | Lawmakers press for Syria 'plan B' | US touts anti-ISIS airstrikes No GOP leaders attending Shimon Peres funeral MORE enlisted the help of Hollywood studio executives in the fight against the Islamic State in Iraq and Syria (ISIS) during a meeting in Los Angeles this week.
"Great convo w studio execs in LA. Good to hear their perspective & ideas of how to counter #Daesh narrative," Kerry tweeted Tuesday afternoon, along with a picture of himself speaking with almost a dozen entertainment industry executives.
"These are the people, I think, widely recognized who are some of the best communicators out there, and they run a highly profitable industry that is expert at conveying messages to a worldwide audience," State Department deputy spokesman Mark Toner said.
"He sought their perspectives and input about how the United States and the rest of the coalition — the anti-Daesh coalition — can better counter the propaganda that's being put forward by ISIL," he said, using alternate names for ISIS.
Toner said the introductory meeting included a "give-and-take" discussion on what is and isn't working in the media fight against ISIS.
The U.S. has been struggling to counter ISIS's messaging on social media and other platforms, which has drawn tens of thousands of foreign fighters to Iraq and Syria since the terrorist group emerged in 2014.
Countering ISIS's messaging is one goal in the U.S.-led coalition's war against the terrorist group.
ISIS has encouraged supporters in Western countries, including the U.S., to launch lone-wolf attacks with little or no logistical support from the terrorist group, making plots harder to disrupt.
"The secretary felt it was worthwhile to have the opportunity to meet with these folks and get their input on what they think is an effective strategy," Toner said.
He also said Kerry did not have any specific requests for the executives in helping to counter ISIS's message.
"It's important that they're part of this conversation," he said. "I freely admit that folks in Hollywood and Silicon Valley ... who are really experts in conveying messages, whether it's through film or through entertainment, are worthwhile to listen to and to seek — we should be seeking their advice on how we can do our job better."
Toner said Kerry was taking advantage of the fact that he was in Los Angeles to meet with the executives.
As far as future meetings, Toner said, "We would like to see more."