A trade group for energy storage companies is undergoing a rebranding, including the hire of energy advocacy veteran Matt Roberts as its executive director.
The Energy Storage Association (ESA), formerly known as the Electricity Storage Association, announced the changes on Thursday. The group is also rolling out a new website, aimed at making the industry more accessible and touting policy initiatives important to energy storage.
Roberts comes from the Methanol Institute, which concentrates on using advanced transportation fuels internationally, where he led government and public affairs.
“The ESA is a dynamic coalition, with an engaged and active membership that is growing every day,” he said in a statement. “Energy storage is critical to the development of a smarter, more responsive energy grid and an essential component for the increased deployment of renewable energy technologies. 2014 will certainly be a banner year for our industry and our organization.”
The name change reflects a growing, more diverse membership, the association says, and the ESA hopes the change will elevate the industry’s sole trade group. It has one lobby firm on retainer, 38 North Solutions, which it paid $120,000 last year to handle its government affairs.
“As demand for a more resilient, responsive, and efficient grid advances, ESA is committed to continuing our work with stakeholders from across the energy industry to drive new markets for energy storage technologies and advocate for fair, competitive regulation,” said Darrell Hayslip, the chairman of the association’s board of directors.