By Timothy Cama - 08/13/14 01:08 PM EDT
Billionaire environmental activist Tom Steyer is focusing his efforts on convincing people who care about the environment to vote in the midterm elections.
At an climate event in Aspen, Colo., Steyer said he is not prioritizing efforts to sway voters to support certain candidates like Sen. Mark Udall (D-Colo.), who is running for reelection with support from Steyer’s NextGen Climate organization, according to Denver television station KDVR.
He said voters who support Udall are some of the most likely to avoid the election.
“This is much more about showing up than persuasion,” he said.
Steyer’s goal is to raise $50 million in this election cycle for pro-environment candidates and to match it with his own money. KDVR reported that he has raised $7 million so far.
Some of the money has gone to television ads, targeting people such as Iowa Senate candidate Joni Ernst (R) and Udall opponent Rep. Cory Gardner (R).