By Laura Barron-Lopez - 10/28/14 06:55 AM EDT
Billionaire environmentalist Tom Steyer is turning to actor Woody Harrelson and director Darren Aronofsky in a new ad urging voters to “take the fight against climate change to the ballot box.”
The 30-second ad buy, narrated by Harrelson, and directed by Aronofsky, declares the climate fight is one people “will win,” but voting on Election Day is key.
“[They] said that cigarettes were harmless.”
“Now they tell us climate change is a hoax. But the truth is undeniable; this is a fight we will win,” Harrelson states.
The ad, released on Tuesday by Steyer’s political group, NextGen Climate, will run in states in which the group is already involved, including Florida, Colorado, Michigan, Iowa and more.
It is slated to run during the World Series and prime time in the final week leading up to Nov. 4, NextGen said.
“On Election Day, we have the chance to make a difference — to hold politicians who deny basic science accountable for their views and to support climate champions who are ready to take action for a cleaner, more sustainable future,” Steyer said in a statement on Tuesday. “It’s time to hold our leaders accountable.”
NextGen has spent roughly $50 million so far on its operations this election cycle in state and congressional races, the most out of all the top national green groups, which are spending record amounts of money in the midterms.
Steyer burst on to the political scene last year, vowing to make climate change a wedge issue in key races that would determine the future of the Senate.
Critics argue that climate change won’t resonate with voters as recent polls show it ranks low on the list of priorities Americans want elected officials to address.