Private equity industry rolls out new campaign to counter campaign trail attacks

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The keystone of the effort is a new website, which includes a series of examples of private equity aiding companies, as well as industry fact sheets and data highlighting its stronger points.

As Romney has been blasted for his Bain tenure by both Democrats and his Republican opponents, the PEGCC has spoken out on the industry broadsides. In the midst of a fresh round of attacks on Romney earlier this month, Judge issued a statement criticizing his rivals for peddling "misinformation" about the industry.

“There is a lot of misinformation being spread — purely for political purposes and on both sides of the aisle — as it pertains to private equity,” he said. “What’s been lost is an understanding of the critical role that private equity investment plays in growing the U.S. economy.”