Retailers target Alibaba in online sales tax push

A coalition of retailers warn in a new ad that online retail giants could put them out of business unless Congress grants states more authority to collect sales taxes on Internet purchases. 

The new spot, produced by the Alliance for Main Street Fairness, begins with footage of when China’s largest online retailer, Alibaba, opened on the New York Stock Exchange in September.

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The company’s initial public offering was “the biggest in Wall Street’s history,” a narrator says in the 30-second commercial set to air Sunday. “Now they’re coming to America.” 

“Thanks to the online sales tax loophole this Chinese company will decimate our local retailers. Unless Congress ends special tax treatment for Alibaba and other online giants, Main Street will never look the same,” the narrator states.

The ad marks the beginning of a six-figure campaign by the Alliance. The commercial will run on all of the Sunday political talk shows, and on cable television in the Washington, DC, Roanoke and Harrisonburg, Virginia, media markets, according to a spokesman.

The spot will also appear online. 

“Lots of politicians talk a good game, posting warm and fuzzy statements about Small Business Saturday on their Facebook pages, but we need Congress to do more than talk, we need them to act to support small businesses,” Alliance spokesman Joshua Baca said in a statement. “There will be fewer small businesses to choose from next year if Congress continues to delay and gives companies like Alibaba a tax advantage over local retailers." 

The online sales tax measure, dubbed the Marketplace Fairness Act, has run into stiff resistance on Capitol Hill from Republican lawmakers, including House Speaker John BoehnerJohn Andrew BoehnerTrump's pick for Federal Reserve chief is right choice at right time The two-party system is dying — let’s put it out of its misery One year later, neither party can get past last year's election MORE (Ohio), House Judiciary Chairman Bob GoodlatteRobert (Bob) William GoodlattePoll: Plurality of voters want special counsels for both campaigns Gun reformers search for the next bump stock AT&T wants to probe Trump's role in Time Warner merger: report MORE (Va.) and Sen. Ted CruzRafael (Ted) Edward CruzTexas Republicans slam White House over disaster relief request Dem rep: Trump disaster aid request is 'how you let America down again' Moore endorsements disappear from campaign website MORE (Texas).

Earlier this month, a John BoehnerJohn Andrew BoehnerTrump's pick for Federal Reserve chief is right choice at right time The two-party system is dying — let’s put it out of its misery One year later, neither party can get past last year's election MORE spokesman said the Speaker would not bring the online sales tax bill up for a vote before the end of the year, saying Goodlatte’s committee needed more time to study the issue.

Meanwhile, Cruz says the proposal favors corporate big-box retailers over smaller Internet-based outfits. 

Supporters, such as retail groups and a bipartisan group of lawmakers, believe it will equal the playing field between traditional storefronts and online retailers. States can only collect sales taxes from businesses that have a physical location inside their borders.

Backers hoped to attach the legislation to a less controversial bill that would extend a freeze on taxes on Internet access. They have admitted that it could be a major setback if the proposal doesn’t become law this year.

--This report was updated at 12:07 p.m.