GOP group launches digital ad blitz ahead of tax framework release

GOP group launches digital ad blitz ahead of tax framework release
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The American Action Network (AAN) on Tuesday announced that it is launching a new $500,000 digital ad blitz to promote tax reform, one week before key GOP lawmakers and administration officials are expected to release a framework to overhaul the tax code.

The ads feature a Wisconsin couple who argue that a simpler tax code could benefit working families. AAN released television ads last week that also featured the couple.

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AAN, which is aligned with Speaker Paul RyanPaul Davis RyanMcConnell names Senate GOP tax conferees House Republican: 'I worry about both sides' of the aisle on DACA Overnight Health Care: 3.6M signed up for ObamaCare in first month | Ryan pledges 'entitlement reform' next year | Dems push for more money to fight opioids MORE (R-Wis.) has been investing heavily in recent weeks on radio, television and digital ads that advocate a tax-code revamp. The latest ads bring the group's total spending on its tax efforts to $8 million.

The ads are being targeted in 41 congressional districts, including those held by House GOP leaders, House Freedom Caucus members and GOP lawmakers who could be vulnerable in the midterm elections, AAN said. Many of the targeted districts are in California, New York and Illinois.

A group of GOP tax-reform negotiators from Congress and the White House are preparing to release more information about their tax goals during the week of Sept. 25. After that, legislation will be crafted by the congressional tax-writing committees.

“Conservatives are on the right track and have a winning message on pro-growth tax reform: cut taxes on working families, keep and create jobs here at home, and eliminate loopholes for special interests," AAN Executive Director Corry Bliss said in a news release. "That’s exactly what Americans across the country deserve. Lawmakers must deliver on their promise to families or prepare to be held accountable.”