By Julian Pecquet - 07/08/11 03:44 PM EDT
Last week, the U.S. Chamber of Commerce assailed the proposal on multiple fronts, calling it an affront to the First Amendment that would do little to improve nutrition. But the jobs angle is new.
The economic impact assessment, conducted by IHS Global Insight, estimated that the proposed restrictions would lead to a 20 percent reduction in advertising expenditures. In the first year, the report said, such a reduction would lead to $28.3 billion lost in manufacturing and retail sales, translating to at least 74,000 lost jobs.