Obama pressed to support restrictions on food ads for children

The recommendations were developed by four federal agencies tasked with studying the issue under a 2009 spending bill.

Also Tuesday, the conservative Bernard Center for Women, Politics and Public Policy released a report arguing that the guidelines would increase the price of food for low-income Americans and cost thousands of jobs while doing nothing to address childhood obesity.

"The proposed guidelines would not serve their purpose: lowering childhood obesity," the report states. "This almost certain failure is not only due to the lack of any real correlation between advertising and obesity, but even more, the result of the proposal’s bizarre ban on advertising foods positively associated with healthier body weights, such as cereal and some yogurts, while inexplicably ignoring calories as an integral part of the obesity equation."