By Elise Viebeck - 11/25/13 10:17 AM EST
The Obama administration is testing a separate enrollment pathway under ObamaCare that would allow insurance companies to directly sign up consumers who are eligible for subsidies, Kaiser Health News reported.
Currently, ObamaCare applicants who are eligible for premium tax credits can only enroll through official channels, such as HealthCare.gov, the troublesome sign-up website.
The alternative system under construction would help end the "backlog of subsidy-hopeful individuals we encounter every day online," Gary Lauer, CEO of online broker eHealth, wrote in a letter to the administration quoted by KHN.
Direct enrollment would also prove vital access if HealthCare.gov is not up and running smoothly by the end of the month, the news service reported.