By Justin Sink - 12/16/13 11:07 PM EST
President Obama and first lady Michelle ObamaMichelle ObamaThe Trail 2016: Miss Universe crashes campaign Former Miss Universe becomes surprise story to emerge from debate Michelle Obama’s moving woes MORE will look to enlist mothers in a push to encourage uninsured Americans to sign up for coverage under ObamaCare with an event Wednesday in the Oval Office.
The president and first lady will host a rare joint event, designed to highlight benefits of the law — and encourage adult children to sign up for coverage.
The White House believes women are crucial to their push to get uninsured consumers to sign up for coverage. That’s especially important after the botched rollout of the ObamaCare website prevented early enrollments in the system, leaving the administration playing catch up in the final three months before enrollment closes.
“Women have a huge influence on their families and are a key demographic for the ongoing effort to ensure that consumers know about the benefits they can access through the health law,” a White House official said.
The event is also designed to draw attention to the ability of those under 26 to remain insured under their parents’ plans.
Young applicants are crucial to the overall success of the law. If not enough healthy consumers purchase coverage, premiums and overall costs could skyrocket.
A USA Today/Pew Research poll released over the weekend found that just 41 percent approved of ObamaCare, while a majority — 54 percent — disapprove.
There’s also evidence that support for the law is collapsing among suburban women, who, like young voters, were crucial to the president’s reelection.
A Kaiser poll released earlier this month found that four in 10 college-educated white women hold a “very unfavorable” view of the law, 10 points worse than a month ago. Another 10 percent of women say they have a “somewhat unfavorable” view of the law.