By Kyle Balluck - 03/23/14 06:28 PM EDT
The Obama administration will be focusing on direct appeals to young people and mothers during the final week before a March 31 ObamaCare enrollment deadline.
A senior administration official said President Obama will take part in the campaign during his trip overseas, along with first lady Michelle Obama, Vice President Joe Biden and Cabinet members, who will participate in events, radio interviews and outreach efforts with websites that reach young adults.
Before leaving for the Netherlands on Sunday, Obama issued a statement marking the fourth anniversary of his signing of the Affordable Care Act, saying it is “now last call for 2014.”
“Since I signed the Affordable Care Act into law, the share of Americans with insurance is up, and the growth of health care costs is down, to its slowest rate in fifty years – two of the most promising developments for our middle class and our fiscal future in a long time,” he said.
More Americans with insurance have gained new benefits and protections and more Americans without insurance have also gained coverage, he added.
On Monday, the president will encourage the Hispanic community to sign up for healthcare insurance during a Univision radio interview, the official said.
An op-ed written by the first lady will be published Tuesday on thebump.com, a website for moms, the official added.
The vice president will participate throughout the week in regional radio interviews aimed at reaching younger listeners, the official said. Biden also will participate in conference calls with stakeholder groups to thank them for their enrollment and outreach efforts.
Senior officials, including Jill Biden, White House Senior Advisor Valerie Jarrett, and Department of Health and Human Services Secretary Kathleen Sebelius and Department of Labor Secretary Thomas Perez will all be hitting the road for outreach and enrollment events, the official added.